xoxo Frankie collaboration (next drop September 14th @ 6PM PST)
New Arrivals
Rooted in coziness, delighting in whimsy, and always leaving room for a little magic.
-
Fall Collection
New additions added every week!
Collaborations
I love partnering with artists, authors, and makers to thoughtfully translate their ideas and designs into embroidery—honoring the original work while embracing the medium.
New Arrivals
-
Custom Cross-Stitch Cat — Embroidered Mock Neck Sweatshirt
Regular price $62.00 USDRegular priceSale price $62.00 USD -
Black Cat Energy — Embroidered Bella + Canvas Women's Tee
Regular price From $38.00 USDRegular priceSale price From $38.00 USD -
Spooky Cat — Embroidered Comfort Colors Cropped Tee
Regular price From $37.00 USDRegular priceSale price From $37.00 USD -
Witching Hour — Insulated Weck Jar Coffee Cozy
Regular price $32.00 USDRegular priceSale price $32.00 USD -
Salmon Days — Embroidered American Apparel Cropped Tee
Regular price From $36.00 USDRegular priceSale price From $36.00 USD -
Gingham Bats — Insulated Weck Jar Coffee Cozy
Regular price $35.00 USDRegular priceSale price $35.00 USD -
Autumn Duck – Embroidered Comfort Colors 100% Cotton Sweatshirt
Regular price From $55.00 USDRegular priceSale price From $55.00 USD -
I am an Autumn — Embroidered Comfort Colors Cropped Tee
Regular price From $38.00 USDRegular priceSale price From $38.00 USD
Welcome to Hearth & Fable
Where creativity, comfort, and a love of making come together.
Hearth & Fable is a small-batch studio creating thoughtfully made apparel, accessories, and cozy goods through embroidery and sewing. Inspired by the things we love—from nostalgic favorites and seasonal traditions to creative hobbies and the little comforts of everyday life—each collection is designed to bring personality and joy to the things you wear, use, and share.
At the heart of Hearth & Fable is a love for making things by hand and creating pieces that feel personal—whether you're treating yourself, finding a gift for someone special, or simply adding a little more of what you love to your everyday life.
Thank you for being here!
Our Process
Learn More-
The Design Process
From sketchbook to stitched heirloom. Each design starts as hand-drawn artwork, created in-house and digitized stitch by stitch.
-
Materials & Craftsmanship
Materials matter — and so does where they come from. Every fabric, thread, and blank product is chosen with care, prioritizing quality, comfort, and longevity.
-
Small-Batch & Made-to-Order
Made in small runs, with hands-on care. We operates in limited batches and made-to-order releases, allowing space for guest artist collaborations and hands-on quality control at every step.







