Well hello there,
Welcome!
Hi, I’m Ashley—the artist and maker behind Hearth & Fable. I started this business as a way to slow down, reconnect with creativity, and make things that bring a little more personality and joy to everyday life.
What began as a creative outlet has grown into a small business built around the things I love most: embroidery, sewing, designing, and finding new ways to turn ideas into something tangible. But Hearth & Fable has always been about more than the things I make. Building connections—with fellow makers, small businesses, artists, and the people who choose to bring my work into their lives—is at the heart of what makes this business so meaningful to me.
Every piece that leaves my studio is something I've designed, made, or thoughtfully brought to life, and I'm incredibly grateful for the community that has grown alongside it. Thank you for being here and for supporting this little corner of the world I've created.
Thoughtfully Crafted Apparel, Home Decor, and Goods, for a Cozy, Timeless, & Magical Lifestyle.
About Hearth & Fable
Hearth & Fable began as a personal journey—a way to find comfort, creativity, and joy through making. What started as self-care quickly grew into a heartfelt small business, rooted in the belief that thoughtful design can bring warmth and magic to everyday life.
Every product in my shop is lovingly designed, created, and packaged by me in my cozy home studio. My hope is that the same joy I feel while making each item finds its way to you, wherever you are.
Best Sellers
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“I Will Succeed Because I Am Insane” Comfort Colors T-Shirt — xoxo Frankie x Hearth & Fable Collaboration
Regular price $46.00 USDRegular priceSale price $46.00 USDSold out -
“I Will Succeed Because I Am Insane” Comfort Colors Cropped T-Shirt — xoxo Frankie x Hearth & Fable Collaboration
Regular price $46.00 USDRegular priceSale price $46.00 USDSold out -
“I Will Succeed Because I Am Insane” Comfort Colors Sweatshirt – xoxo Frankie x Hearth & Fable Collaboration
Regular price $75.00 USDRegular priceSale price $75.00 USDSold out -
Physically Here, Mentally at Home with My Cat — Embroidered Comfort Colors Cropped Tee
Regular price From $35.00 USDRegular priceSale price From $35.00 USD